Additional Contributors:
Amy Curtin - Marketing Director, Project Lead
Matt Cooper - Digital Director, Co-Project Lead
Matthew Webber - Copywriter
I help develop the Starve a Mosquito summer campaign for Versiti, expanding a popular donor t-shirt concept into a fully realized creative platform. Centered around a :30 TV and streaming spot. The work extended across digital advertising and print materials, translating a simple, memorable idea into a cohesive campaign that balances lighthearted storytelling with a clear call to action.
One of our summer donor shirts gains some traction...
and spurs a larger campaign...
"Starve a Mosquito, Save a Human" took life in a :30 and :15 TV Spot, complete with accompanying digital campaign.
Mock movie poster adverts were placed in a few local Marcus Theatre locations in Southeastern Wisconsin.
