I developed the brand identity and supporting materials for Razor Products, a distributor of PVC trim, sheets, and moulding, creating a clean, durable visual system designed for clarity in a B2B environment. My work spanned logo design, brand standards, website design, and sales materials, including an interactive packaging concept that allowed brochures to house real moulding samples. By integrating physical product into the sales experience, the system bridges digital and tactile touchpoints, creating a more effective and memorable way to engage customers.
