I led the art direction for co-branded materials between Versiti and Ohio State University, supporting a range of partnership initiatives across athletics and healthcare. The work required navigating multiple brand systems, including the integration of Ohio State Wexner Medical Center, which called for a distinct set of materials separate from athletics-led expressions. From high-visibility applications like vehicle wraps to more refined healthcare communications, the project demonstrates my ability to manage layered brand relationships and create cohesive, context-aware creative across complex partnership ecosystems.
2025
2024
