I led the art direction for the 2017 campaign of Milwaukee Irish Fest, developing a distinctive seasonal “look” rooted in a traveling musician motif. The visual system drew inspiration from life on the road, with headlines styled as worn stickers on a hardshell guitar case and band imagery treated as collected postcards and personal snapshots. In addition to the primary campaign, I designed the identity for its subsidiary event, Tradfest, creating a cohesive extension within the broader system.
The campaign was executed across a wide range of touchpoints, including a logomark, trifold brochure, gig-style posters, yard signs, billboards, and a supporting social media rollout. Motion pieces extended the concept further, featuring band imagery falling into frame in sync with their music, reinforcing the tactile, collected feel of the overall direction.
