I led the art direction for co-branded campaign materials between Versiti and the Detroit Lions, centered around the annual One Pride Blood Drive. The work spanned a range of touchpoints, including large-scale applications like wrapped transit vehicles, requiring bold, legible design that could perform in real-world environments. By aligning two distinct brand systems into a cohesive visual language, the campaign delivers high-visibility impact while maintaining clarity, consistency, and partner integrity across executions.
Lead co-branding of our inaugural Detroit Lions partnership blood drive: The One Pride Blood Drive.
Utilized co-brand elements to design event merchandise.
Digital ad buys and social media awareness provided primary marketing support.
Additional efforts included billboard adverts & transit ads...
...and of course a great event!
