I developed the brand identity and digital experience for Cragdog, a custom canine equipment manufacturer based in Duluth. The brand is built around a unique intersection of outdoor culture and purpose, transforming recycled climbing materials into durable collars, leashes, and harnesses while supporting the climbing community. My work spanned logo design, visual identity, and a fully integrated e-commerce website, creating a cohesive system that reflects the brand’s rugged authenticity and mission-driven ethos.
