The Versiti mascot was an abandoned project I took over with the aim to mold an existing concept, Hope the Bear, into a more malleable and engaging character - Beacon.
Work started with refining the old character concept.
Refinements continued and Olympus Mascot Group was contracted to bring Beacon to life.
Once the suits were created, it was time to introduce Beacon to the world!
Supporting Materials:
Mascot Performer Guide
Marketing Social Templates
Mascot Performer Guide
Marketing Social Templates
