I led the completion and rollout of Beacon the Bear, Versiti’s official mascot, evolving an early concept into a fully realized brand asset. In collaboration with the Olympus Group, I co-developed the character design and established guidelines for consistent use, behavior, and presentation. Beyond design, I worked to integrate Beacon into campaigns and partnership activations, particularly within sports collaborations, while also creating a structured booking and management system to support internal adoption. The result is a scalable, character-driven extension of the brand that adds personality, visibility, and engagement across touchpoints.
The Versiti mascot was an abandoned project I took over with the aim to mold an existing concept, Hope the Bear, into a more malleable and engaging character - Beacon.
Work started with refining the old character concept.
Refinements continued and Olympus Mascot Group was contracted to bring Beacon to life.
Once the suits were created, it was time to introduce Beacon to the world!
Supporting Materials:
Mascot Performer Guide
Marketing Social Templates
Mascot Performer Guide
Marketing Social Templates
