Additional Contributors:
Matthew Webber - Copywriter
Versiti on King is a one-of-a-kind Milwaukee blood donation center that brings together blood donation, community health navigation, and education under the ThriveOn King building roof. This refreshed art direction establishes a distinct micro-brand that reflects the center’s role as both a place of care and a hub of connection.
The visual system leans into a bold, collage-driven aesthetic, pairing gradient-mapped halftone cut-outs of staff, donors, and care moments with layered references to blood science. Anchoring it all is a hand-painted Milwaukee mural by Brad Anthony Bernard, grounding the work in a sense of place while creating a vibrant, expressive identity that feels both human and deeply rooted in the community.
The visual system leans into a bold, collage-driven aesthetic, pairing gradient-mapped halftone cut-outs of staff, donors, and care moments with layered references to blood science. Anchoring it all is a hand-painted Milwaukee mural by Brad Anthony Bernard, grounding the work in a sense of place while creating a vibrant, expressive identity that feels both human and deeply rooted in the community.
OOH
WAYFINDING
